
Journeys Masterclass: Steve Endacott on AI and Luxury Travel
In this exclusive pre-recorded masterclass, travel industry titan Steve Endacott explores how AI is revolutionising luxury travel - and why ignoring it could leave providers behind.
Meet the Expert
With over 30 years in the industry, Steve has led major brands like Air Tours and founded successful ventures including Holiday Taxis and Rock Insurance. Now, through his AI incubator Neural River, he's focused on helping travel businesses embrace the future.
AI in Luxury Travel: A Wake-Up Call
“If you think the internet was a revolution, you have no idea what’s coming,” warns Steve. He challenges luxury providers to see AI not as a trend, but as a critical shift reshaping customer service, marketing, and global growth.
Key Takeaways:
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Customer Service: AI "co-pilots" deliver multilingual, 24/7 support, freeing human staff to focus on personalisation.
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Global Reach: Expand effortlessly with localised content and support in 42 languages.
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Smarter Content: Transform customer interactions into compelling reviews and stories.
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Concierge Efficiency: Let AI handle background tasks while staff deliver the human touch.
Looking Ahead
From digital twins to AI-powered SEO, Steve shares bold predictions on how high-net-worth clients will interact with luxury travel in the next three years - and how to stay ahead.
Start Now
Steve’s advice? Begin by fixing basic CX issues and build from there. “It’s not a choice,” he says. “If you don’t do it, you’ll be the redundant dinosaur.
This Journeys Masterclass will offer an eye-opening glimpse into the future of luxury travel from someone at the forefront of the AI revolution. For anyone in the luxury travel sector, Steve Endacott's insights aren't just valuable - they're essential for survival in the rapidly evolving travel landscape.
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