Costa del Sol Returns in 2026: A Destination That Continues to Lead the Luxury Conversation

Costa del Sol has been part of the Journeys story from the very beginning. Our very first edition took place in the beautiful town of Ronda—a setting that perfectly captured the region’s refined yet effortless sense of place. That inaugural event helped shape what would become the Fam-Meet® approach, and it set the tone for the kind of high-quality, meaningful encounters that define Journeys today. It is fitting, then, that Costa del Sol continues to be one of the destinations most embraced by our luxury buyer community.

This stretch of southern Spain has a way of drawing people in. Sunlit coastlines, dramatic mountains, elegant resorts, and deeply rooted Andalusian traditions create a destination that feels relaxed yet sophisticated.

Beyond its celebrated beaches, Costa del Sol offers a world of curated possibilities for high-end travellers: boutique hideaways in whitewashed villages, Michelin-level dining, contemporary art spaces, championship golf, wellness retreats, and vineyard visits that speak to its evolving culinary identity. Here, luxury unfolds through authenticity, atmosphere, and the unhurried rhythm that encourages true connection.

In 2026, Costa del Sol returns as a key sponsor for two major Journeys events: Journeys United Kingdom in London and Journeys North America in Savannah. Across both editions, delegates will have the chance to engage with the destination through thoughtful activations that embody what luxury buyers value most—immersive moments that sit at the intersection of culture, lifestyle, and warm hospitality.

Much of Costa del Sol’s enduring success at Journeys is thanks to the creativity and passion of Natalia Bóveda. Her ability to translate the region’s spirit into meaningful touchpoints has made a lasting impression on our community.

Over the years, she has curated experiences that remain part of Journeys folklore: Jamón Serrano carved with precision, intimate flamenco interludes, elegant wine pairings, and cultural moments that feel personal rather than staged. These activations do more than showcase a destination; they reflect the very essence of high-end travel—craftsmanship, emotion, and a genuine sense of place.

As we look ahead to 2026, we know Costa del Sol will continue to elevate the programme with fresh storytelling and beautifully considered details. Whether presented to our UK or North American audiences, the destination consistently leads the conversation around modern luxury travel: what it stands for, how it evolves, and the connections it can inspire.

Costa del Sol is preparing to shine even brighter next year, and we look forward to giving our community another chance to experience a destination that has shaped the Journeys journey from day one through the power of the Fam-Meet® format.