Journeys United Kingdom unveils its 2027 London programme
21–24 March 2027 | London
Journeys United Kingdom returns to London from 21–24 March 2027, and with the programme now complete, the fifth anniversary edition of the event is set to bring together some of the capital’s most iconic venues with a carefully curated community of luxury travel buyers and suppliers.
The 2027 edition will connect leading luxury travel suppliers with buyers from both the United Kingdom and North America, combining pre-scheduled one-to-one Fam-Meetings® with the shared experiences that sit at the heart of Journeys’ Fam-Meet® way of doing business.
And this year, London itself will play a major part in bringing those relationships to life.
A London welcome at The Stafford
The Journeys community will come together for the first time at The Stafford London, which will host the opening welcome evening.
It will set the tone for the days ahead: an opportunity for buyers and suppliers to meet informally, reconnect with familiar faces and begin new conversations before the first Fam-Meetings® take place.
Throughout the event, Hyatt Regency London – The Churchill will be the host hotel and the base for the Journeys community.
The National Gallery after hours
One of the highlights of the 2027 programme will take Journeys into the heart of Trafalgar Square for a private experience at the National Gallery.
Buyers and suppliers will have the opportunity to discover one of London’s great cultural institutions together after hours, moving away from the traditional meeting environment and creating the kind of shared experience on which the Fam-Meet® concept was built.
The evening will then continue with an exclusive private dinner hosted by Visit Houston, returning once again as Headline Partner of Journeys United Kingdom.
And while the setting may be unmistakably London, guests can expect a distinctly Texan twist.
Houston returns as Headline Partner
Visit Houston’s return as Headline Partner continues a relationship that has become an important part of Journeys United Kingdom.
Beyond its presence throughout the event, Houston will host the private dinner following the National Gallery experience, giving the destination an opportunity to engage with the Journeys community in a more personal and memorable setting.
It is exactly the kind of partnership Journeys seeks to create: placing destinations and brands within the experience rather than simply around it.
A little Costa del Sol in London
Costa del Sol also returns as a Journeys partner in 2027, this time bringing one of the destination’s best-known attractions to London: golf.
The experience will give buyers and suppliers another opportunity to spend time together away from the meeting table, while bringing a taste of southern Spain to the UK programme.
Because at Journeys, some of the most valuable conversations happen when nobody is sitting across a desk.
Two important buyer markets. One Fam-Meet®.
At the centre of the programme remain the one-to-one Fam-Meetings®.
Journeys United Kingdom brings together a carefully selected community of luxury travel buyers from both the UK and North America, giving participating suppliers the opportunity to develop relationships across two important source markets within one event.
But the meetings are only part of the story.
From the first evening at The Stafford to the National Gallery, Houston’s private dinner and Costa del Sol’s golf experience, the programme has been created to give people time to get to know one another beyond their appointments.
That is what Fam-Meet® is about.
Build trust. Do business.
Journeys United Kingdom takes place in London from 21–24 March 2027.
Applications are now open.
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