From the Hills to the Atlantic: Our Algarve Journey Continues at VILA VITA Parc

One of the things we want our guests to understand during Journeys Algarve 2026 is that there isn't just one Algarve.

Our journey begins inland, among the hills and landscapes surrounding Viceroy at Ombria Algarve. Then we head towards the Atlantic — and to one of the region's most established names in luxury hospitality, VILA VITA Parc.

It is quite a change of scene. And that is precisely the point.

Seeing the destination through contrast

For us, discovering a destination isn't about visiting a succession of beautiful hotels.

It is about understanding what makes each place different.

Set above the Atlantic coastline, VILA VITA Parc presents our international buyers with another side of the Algarve: the sea, the cliffs, the gardens and the resort experience for which this part of Portugal has become internationally recognised.

Bringing our guests here after experiencing the Algarve's interior allows them to see that contrast for themselves.

Business, but not only around a table

VILA VITA Parc will also become part of the business journey of Journeys Algarve.

Our buyers and suppliers will come together here for their one-to-one meetings, followed by lunch and the opportunity to discover the property.

It is a combination that sits at the heart of our Fam-Meetings philosophy.

A meeting might begin the conversation. But when people then share lunch, walk through a property together and experience the destination around them, that conversation changes.

Questions become more natural. People get to know one another differently. And a hotel stops being something described in a presentation and becomes somewhere a buyer can genuinely imagine sending a client.

That distinction matters.

From knowing a destination to experiencing it

Many of the buyers joining us from the USA and Canada already know the Algarve. Some know it extremely well.

Our job isn't simply to tell them about it again.

We want to give them new reasons to think about it, new stories to tell and new experiences they can translate into journeys for their clients.

VILA VITA Parc is part of that story.

From the quiet interior of the Algarve to its extraordinary Atlantic coastline, every change of setting during Journeys Algarve 2026 has been designed to reveal something different.

And after VILA VITA Parc, we're changing the pace completely.

Next stop: the Algarve International Circuit.

Micaela and the Journeys Team