As 2024 draws to a close, I find myself in awe of how much we’ve accomplished together. This year has been one of discovery, growth, and connection—both professionally and personally.
It’s a particularly special year for me, as I’ll finally be spending Christmas in my newly renovated house in Morgex, Valle d’Aosta. After months of hard work, it’s wonderful to see it come to life, and I can’t wait to enjoy the holidays with my family, our dog Elmo, and our cats Luna and Stella.
I’ve always believed that magic happens when people come together with shared purpose and trust, and this year at Journeys, we’ve witnessed that magic time and time again. From Italy to the UK, Houston to our digital platform, and even a beachside lunch in Cannes, each milestone has reinforced the importance of building trust and creating lasting relationships.
This year also saw the launch of our Journeys in Technology session in Dubai, bringing together innovators to explore the future of luxury travel, and a masterclass led by three knowledgeable travel agents, offering suppliers invaluable insights into maximising their business potential.
Moments That Defined 2024
Journeys Italy 2024 in Le Marche was a highlight of the year. From the charm of Urbino to the immersive cultural experiences in Pesaro, we celebrated the region’s history and warmth while creating opportunities for lasting business partnerships. Le Marche, with its rich traditions and breathtaking landscapes, served as the perfect backdrop for our Fam-Meet® philosophy—immersing attendees in a journey that built not just trust but memories.
Journeys UK 2024 brought the vibrancy of London and Manchester to life, blending iconic cityscapes with meaningful connections.
With Baglioni Hotels and Resorts,The Hyatt Regency Manchester, Tootbus and City Cruises as our incredible partners, delegates enjoyed a mix of one-to-one Fam-Meetings and immersive experiences, from a private river cruise on the Thames to bowling in Manchester. Each moment was carefully designed to foster collaboration and trust, leaving attendees inspired and connected.
Journeys Digital 2024 demonstrated the beauty of adaptability and innovation. Bringing together luxury buyers and suppliers virtually has its challenges, but the format continues to thrive, proving that even across screens, meaningful relationships can be forged.
Journeys North America 2024 in Houston was brought to life with the wonderful support of Visit Houston and The Post Oak Hotel. The city’s dynamic energy and the sophistication of our host hotel provided the perfect setting for collaboration.
From inspiring keynote sessions by a NASA astronaut to immersive local experiences, the event showcased how powerful connections can be when passionate professionals come together with purpose.
Journeys in Technology 2024 at the stunning SLS Hotel Hotel & Residences in Dubai added an exciting new dimension to our calendar. Bringing together innovators and leaders in the luxury travel technology space, this event explored how cutting-edge advancements can enhance business connections.
Hosted in a city synonymous with innovation, the event featured dynamic discussions, impactful meetings, and immersive tech showcases. With key contributions from John Bevan of DNATA and Ewan MacLeod, the event provided a platform for fostering future-focused partnerships and meaningful dialogue about the role of technology in shaping the industry.
In September, we hosted a Journeys Masterclass, a dynamic workshop for suppliers to refine sales strategies and communication with international luxury travel agents.
Led by Kemi Wells-Conrad of Wells Luxury Travel, Canada, Charlene T. Dave of CharlotteJames, US, and Ina Li of Platinum Private Journeys, China, the session offered invaluable insights into networking and maximising business opportunities. Suppliers gained practical techniques to enhance engagement and drive better returns.
Finally, our beachside lunch in Cannes, sponsored by Lake Como For You, was a resounding success. With over 120 travel professionals coming together, the setting and atmosphere embodied everything we stand for at Journeys: creating authentic connections through shared experiences. It was a memorable way to end an exceptional year.
The Power of the Fam-Meet® Way
At the heart of all these achievements lies the Fam-Meet® way of networking. It’s our signature approach that prioritises shared experiences over traditional formats. Whether it’s a scenic bus tour, a private river cruise, or a relaxed beachside lunch, these moments allow attendees to connect on a deeper level, building trust that leads to lasting business relationships.
Looking Ahead to 2025
We begin the year in January with Journeys Digital, our innovative virtual platform that continues to be a vital connection point for many of our clients. With personalised meetings and engaging discussions, it remains a cornerstone of our portfolio, bringing together luxury buyers and suppliers from across the globe.
In March, Journeys UK 2025 will be hosted at the stunning South Place Hotel in London, with D&D providing exclusive dining experiences, including at the Michelin-starred Angler restaurant. This event promises unforgettable moments and meaningful connections through a blend of one-to-one Fam-Meetings and unique group experiences, all within the welcoming and stylish setting of our host hotel.
Journeys North America 2025 in Houston will once again showcase the city’s diversity and vibrancy, with Visit Houston and The Post Oak Hotel as hosts. Delegates will engage in one-to-one meetings with global suppliers and enjoy unforgettable experiences, from a high-end cowboy adventure to a Houston Rockets game, meeting an astronaut, and exploring groundbreaking robotics at the world’s largest medical center. Exclusive dining experiences will highlight Houston’s thriving culinary scene, capturing the city’s dynamic spirit with style and sophistication.
In 2025, we’re also excited to introduce two Journeys Masterclasses, offering invaluable opportunities for growth and learning. The first, in June, will focus on enhancing strategies and skills for luxury travel professionals, while the second, in September, will explore innovations and trends shaping the future of the industry. Both events will provide an intimate, hands-on setting designed to inspire and empower attendees to elevate their businesses.
Later in the year, Journeys Italy 2025 will take us to Palermo, where the City of Palermo and our host, the Grand Hotel et des Palmes, will welcome delegates. The vibrant streets and rich traditions of Palermo will provide the perfect setting for another unforgettable event, with an expanded focus on welcoming more North American buyers to showcase the best of Italian culture and hospitality.
Sicilian Journeys, as our luxury DMC partner, and Eracle Travels, as our Luxury Ground handler partner, will both play a huge part in creating seamless and exceptional experiences for our delegates. Their expertise will ensure every moment reflects the unparalleled beauty and richness of Sicily.
We’ll end 2025 with another spectacular beachside lunch in Cannes. After the overwhelming success of this year’s gathering, we’re thrilled to bring this magical experience back to the French Riviera, rounding off the year with connection, laughter, and inspiration.
A Personal Reflection
As I reflect on these milestones, I feel incredibly grateful for the talented team who made it all possible. Alex, Alessia, Nicoletta, Charlotte, Craig, and Jack, our photographer, and Gianmarco, our videographer, all played a vital role in bringing our events to life. Their creativity, dedication, and passion are the backbone of everything we do.
I also want to thank the suppliers and partners who work tirelessly behind the scenes to ensure every detail is perfect. From our technology company to our printing team who created beautiful signage and wonderful t-shirts, even the smallest contributions have had an enormous impact. Though they may not always be visible, their efforts are deeply appreciated and vital to our success.
This year has reminded me of the power of coming together, whether through in-person meetings, shared experiences, or even virtual connections. Every conversation, partnership, and collaboration reminds me why I do what I do.
Thank You
Thank you for being part of this incredible year. Your trust, enthusiasm, and shared vision inspire me every day. Here’s to building more trust, creating more memories, and continuing to do business—together.
With gratitude,
Happy holidays everyone!
Micaela
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