Why the Fam-Meet® Way Works: Building Trust, Business, and Bringing Destinations to Life

At Journeys, we’re often asked what makes our events different. What’s the secret behind the Fam-Meet® way — and why does it lead not only to real business, but to experiences people remember long after they fly home?

The answer is simple.We don’t just create space to do business.We create space to feel something.

Fam-Meet® is built on trust. And trust doesn’t happen over name badges and stale coffee. It happens in shared experiences. In laughter, in new environments, in that quiet moment when two people find common ground — not because they’re trying to sell something, but because they’ve just lived something together.

Whether it’s walking through a contemporary art gallery, tasting regional food, or sitting side by side during a stage performance — it’s those moments that create the conditions for real, lasting relationships. The kind that lead to meaningful partnerships.

But there’s something more. Something bigger.

The Fam-Meet® way doesn’t just bring people together. It brings destinations to life.

When we held our meetings in private theatre boxes at the Wortham, shared BBQ under Texas stars, or explored Houston’s luxury fashion district, we weren’t just passing through a city. We were absorbing it. Feeling it. Breathing it in. And that’s where real destination storytelling begins — not in PowerPoint decks or exhibition stands, but in experience.

At Journeys North America 2025, Houston didn’t sit in the background. It took centre stage.

From the emotional opening at the Wortham Theater Center to the energy and warmth of Texas Ranch Life, from the artistry of Musaafer to the curated luxury of River Oaks and the breathtaking views from The Post Oak Penthouse — every location had a role to play. And every experience revealed another layer of what Houston truly is.

When people experience a place with their full attention, when they share meals, music, or dance in barns with locals and hosts — they don’t just learn about the destination.They remember it. They talk about it. They do business with it.

That’s why this format works. It’s immersive. Emotional. And designed to leave a mark.

With Gratitude

As we reflect on what we created together in Houston, we want to say thank you.

To our partners and sponsors —Visit Houston, The Post Oak Hotel, Costa del Sol Tourism, Le Marche Region — your generosity and support brought this edition to life.

To our delegates —To the buyers, who gave us their time, energy, and curiosity, we’re so grateful.And to our suppliers, thank you for trusting us to deliver not just the right people, but the right environment in which relationships could flourish.

Journeys is still a young company, but our vision is bold — and it’s already being shaped by this extraordinary community.

Thank you for embracing the Fam-Meet® way. For showing up. For sharing the ride.

Here’s to the next destination, the next connection, and the next unforgettable memory — made together.