Four Days. Forty Buyers. One Region. Countless Opportunities

Imagine arriving in Emilia-Romagna knowing that over the next four days you will meet some of the most influential luxury travel advisors from North America, Europe and Asia.

Not through rushed introductions. Not in a crowded exhibition hall.

But through a carefully curated series of experiences designed to help you build genuine relationships before you do business.

That is what awaits at Journeys Italy 2026.

From the moment delegates arrive at Lucia Magnani Health Clinic, the focus is on connection. As suppliers and buyers gather for the welcome reception and opening ceremony, conversations begin naturally. New faces become familiar faces. Introductions are made.

Opportunities start to emerge. The following morning, the business begins.

Through our signature Fam-Meet® format, suppliers take part in a programme of pre-scheduled one-to-one meetings with luxury travel advisors actively seeking new products, destinations and experiences for their clients.

These are not random appointments.

Each meeting has been carefully matched to maximise relevance and create the greatest potential for future business.

But unlike traditional events, the conversations do not end when the meeting bell rings.

Over coffee, during transfers, at lunch and throughout the experiences that follow, discussions continue. Relationships deepen. Trust begins to develop.

This is where Journeys is different.

As the event unfolds, delegates will travel together across Emilia-Romagna, discovering some of the experiences that make the region one of Italy’s most compelling destinations.

At the legendary Imola racing circuit, hosted by Modenatur, buyers and suppliers will continue their conversations in a setting unlike any other. From exclusive access to the iconic Autodromo Internazionale Enzo e Dino Ferrari to immersive automotive experiences that celebrate the region’s world-famous motoring heritage, the day combines excitement, prestige and unforgettable shared moments. The atmosphere, the energy and the shared experience create connections that simply cannot be replicated inside a conference centre.

A buyer you met during a scheduled appointment may become the person you share a meal with later that day.

The supplier sitting next to you during an experience may become a future partner.

The conversations that start formally often become the most valuable when they continue informally.

That is why the Fam-Meet® approach works.

Business is built on trust, and trust is built through shared experiences.

Throughout the programme, delegates will enjoy a series of exceptional culinary and wellness experiences that showcase the very best of Emilia-Romagna. From the renowned Lucia Magnani Health Clinic, where wellbeing and hospitality come together in a unique setting, delegates will experience elements of the clinic’s acclaimed LongLife Formula and discover its innovative approach to nutrition, movement and overall wellbeing. Alongside a specially curated lunch experience and an opening dinner crafted by celebrated Michelin-starred chef Carlo Cracco, every moment has been designed to inspire conversation and create lasting memories.

The event concludes at Casa Artusi with a spectacular closing celebration sponsored by Emilia-Romagna, bringing delegates together in one of Italy’s most important culinary institutions. It is a fitting finale to a journey defined by authentic experiences, meaningful connections and the discovery of a remarkable region. By this point, business cards have been exchanged, ideas have been discussed and future collaborations have already begun taking shape.

Some delegates will leave with immediate opportunities.

Others will leave with relationships that develop over months or even years.

But everyone leaves with a stronger network than they arrived with.

That is the true value of Journeys Italy.

The venues are exceptional. The experiences are memorable. The region is extraordinary.

But the greatest opportunity lies in the people you will meet along the way.

For suppliers looking to strengthen their presence in the luxury travel market, Journeys Italy 2026 offers something increasingly difficult to find: meaningful access to the right buyers, in an environment designed to build trust and create long-term business relationships.

The question is not whether valuable conversations will happen.

The question is whether you will be there when they do.